Strategy has never been the same. Strategy worthy when it is implemented in a company’s operations and the company’s distinctive operational capabilities can themselves serve as the cornerstone of robust new strategies. However, the essence of our operations practice is to expand client’s strategic options.

Since the advent of e-commerce, the focus is extensively to integrate connectivity into clients’ operations, again creating new strategic options. Clearly, the Internet allows companies to recraft interactions with their customers, suppliers, employees and beyond. But recrafting certain interactions also may allow companies to transform relationships in ways that create structural, sustainable competitive advantage. Or, in other words, that create digital advantage.